The 5 Key Benefits of Starting with an Aged Domain

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a greater ability to rank. 

Why Domain Authority Matters 

Domain Authority has become one of the most important metrics for website owners and SEO professionals. Here's why it matters: 

• It provides a comparative metric to measure your site against competitors
• It helps predict ranking potential for your website
• It serves as a benchmark for improvement over time
• Higher DA typically correlates with better search visibility and organic traffic

How Aged Domains Give You a Head Start 

One of the advantages of purchasing an aged domain is that it may already have established Domain Authority. This is because: 

1. Aged domains often have existing backlinks from reputable sources
2. They may have a history of consistent content and indexing
3. Search engines typically trust older domains more than brand new ones
4. The domain may already have authority in its specific niche 
    

By starting with an aged domain that has decent Domain Authority, you can potentially shortcut months or even years of SEO work that would be necessary with a fresh domain.