Understanding Domain Authority and Why It Matters

When launching a new website, you have two options: register a new domain or purchase an aged domain. While new domains offer a fresh start, aged domains come with several significant advantages. 

1. Faster Search Engine Trust Search engines tend to trust older domains more than newly registered ones. 

This trust translates into quicker indexing and potentially better rankings from the start. Many SEO professionals have observed that new domains often go through a "sandbox" period where rankings are suppressed until the domain proves its legitimacy. 

2. Pre-existing Backlink Profile One of the most challenging aspects of SEO is building quality backlinks. 

Aged domains often come with an established backlink profile from reputable websites, giving you an immediate head start. Building the same quality and quantity of backlinks organically could take years.